Dutch women get bail after World Cup stunt

  • 14 years ago

The two Dutch women accused of an illegal promotional stunt by a brewer at a World Cup match have been released on bail by a South African court and their case postponed to next week.

The arrests came after FIFA questioned a group of 36 women who were watching the match in Johannesburg's Soccer City stadium dressed in skimpy orange dresses.

The dresses, promoting family-owned Dutch brewer Bavaria, caught the eye of legal experts on the lookout for ambush marketing campaigns.

Former Wimbledon player and Jamaica international, Robbie Earle, has been sacked as a pundit by ITV, after the tickets found in the women's possession were traced back to him.

Meanwhile FIFA have started legal proceedings against the Dutch Brewer. "FIFA has filed charges against the organiser of the ambush marketing stunt pulled between the Netherlands-Denmark match at Soccer City two days ago" said spokesman Nicolas Maingot.

But Dutch officials say the arrest of the two women is unnecessary. "The Netherlands Minister of Foreign Affairs stated today that he thought that the arrests of the ladies were disproportionate and thinks that it's not correct that they might face jail time for wearing an orange dress to the football stadium," Dutch embassy spokesman Christophe Prommersberger told journalists outside the Johannesburg Magistrate court.

Robbie Earle, who's also an ambassador for England's 2018 World Cup bid, described himself as naive, but insisted he'd done nothing wrong.

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