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    Klaus Jost – Intersport Chairman | Made in Germany

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    DW (English)

    von DW (English)

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    Klaus Jost, chief executive of Intersport, is one of the most influential figures in the sporting goods business. His company is the industry leader in sports retail, posting revenues of €2.9 billion in Germany alone.The World Cup is a great promotional opportunity: Intersport is sponsoring three African teams - and the company hopes it will boost business. Report by Mabel Gundlach.