What You Need to Know about Inbound Marketing


by WebProNews

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Although inbound marketing is not often addressed, it is still an important part of the marketing process. According to Kirsten Knipp of Hubspot, it is the concept pertaining to people on the Web that are looking for products and solutions but do not want to be found through advertising.

In other words, marketers need to create compelling content to draw these people to their sites. Knipp tells WebProNews three valuable tips for inbound marketing. They are:

1. Use content that is valuable to first get found
2. Convert user into possible lead
3. Nurture, work with, and turn them into customer

Many people think they cannot create great content, but if they apply their area of expertise, they can. For instance, a plumber knows more about plumbing than his customers, so he has the ability to offer them informative and compelling content regarding plumbing.

Knipp warns against marketers that tell customers what they want them to hear. Messages that are not tailored fo