The Internet, particularly blogs and forums, brims with information about website search engine optimization. However, not everything you can find on the Web about SEO is free from false claims. There are many misconceptions about SEO marketing, and as a discerning business owner, you should be aware of them. That way, you will have a realistic expectation on the process and outcome of your SEO campaign. Also, knowing the misconceptions will keep you from being fooled by unscrupulous spammers cloaking as legitimate SEO firms.