American Heart Association and Nintendo Join Forces

The American Heart Association and Nintendo of America announced a first-of-its-kind, relationship aimed at helping people create healthy lifestyles through physically active play. The two organizations will work together to help consumers discover how active-play video games contribute to healthy living. The relationship aims to help eliminate these common barriers with a call to action that motivates people to "Get Informed," "Get Empowered" and "Get Active." To "Get Informed" about games that can be used to create a more physically active lifestyle, the iconic American Heart Association brand will appear on boxes for the Wii Fit Plus and Wii Sports Resort software and for the Wii system beginning this summer.