Jordan Kasteler, co-founder of social media marketing firm Search & Social spoke during PubCon South at Dallas on a panel about link building. During the busy PubCon show WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down and speak with Kasteler in a video interview about a variety of link-baiting techniques. Kasteler told Zamora about using link-baiting tactics driven by social media to achieve a diverse range of incoming links. During the interview, Kasteler shared some of his thoughts about going beyond traditional forms of link baiting content, such as top ten lists or quizzes, and instead using charts, time-lines, maps and other forms of graphics that more easily display attention-grabbing information. Kasteler spoke about the advantages of taking existing content and using these same types of info-graphic formats to make social-media-friendly link bait, including code for visitors to easily embed and share your content. Before concluding the interview, Kasteler talked about using Abode Flash and similar technologies to make info-graphics into more interactive works that website visitors can more easily engage with, and shared his thoughts about the future of link building.