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Hardest Working Person in America

8 years ago105 views



Mitchum, the hardest working antiperspirant/deodorant, and Brett Ratner Brands (BRB), director Brett Ratner's creative content company, announced the launch of Mitchum's "Hardest Working Person in America" (HWPIA) campaign. The campaign, which kicks off today, will feature a contest designed to find, highlight and reward the hardest working man or woman in the country based on video submissions to the campaign's site, The American public will vote on which person featured among the top ten finalists will be named, "The Hardest Working Person in America." The announcement was made today by Alan T. Ennis, CEO of Revlon, Mitchum's parent company and producer/director Brett Ratner, the creative force behind the campaign. To view Multimedia News Release, go to

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