It’s not what you’re used to hearing, is it? No, you’re used to hearing how you have to land the sale, NOW, whatever it takes. We say, ‘Baloney!”. But, don’t think that means we’re willing to accept anything less than having a cleaning business that’s fast growing, profitable and fun to run. It doesn’t. In fact, quite to the contrary, we found our marketing and selling strategy of ‘Aiming to be NEXT’ actually propelled our cleaning business forward.