It’s not sexy. It’s not the latest marketing fad in cleaning business. It doesn’t have to be. What are we talking about? Direct Mail. That’s right- good, old-fashioned, direct mail. It’s the marketing method that went the way of the pet rock and the hula hoop if you believed the ‘internet is everything’ guys. We say, ‘If you’re spending all your time trying to use only ‘free’ online advertising by having a website, you may be really missing the boat.