Underwear lent to Lady Gaga by high-end lingerie firm Rigby and Peller has gone missing on its way back to the UK.
The famous underwear makers sent Gaga seven sets of underwear from their Autumn/Winter 2010 collection for use in the popstar's new video.
They had asked to have them returned in time for the press launch of Rigby and Peller's new range.
However, only three of the seven sets arrived back, with the remaining items reported "AWOL" by the courier company.
A spokesperson for Rigby and Peller said: "They are all hand-made and unique designs that are simply priceless and are not available anywhere in the world so we are really disappointed not to get them back in time for our major showcase of the year."
Rigby and Peller have several high profile clients including Sophie Dahl, Leona Lewis and Gwyneth Paltrow, and hold the royal warrant to provide underwear for the Queen.