Building Your Ad Network

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When you begin to build your ad network, start by looking to your competitor’s advertisers. As sly as it may sound, you just might be what the advertisers are looking for. But as David Peralty of College Crunch points out, be sure to diversify in this process as well. You never know what may happen, so always be prepared. For more on this, watch as Abby Johnson interviews David Peralty.

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