Yahoo Mail is one of the biggest and most trusted emailing platforms on the Web. According to comScore, it has 325 million users and is continuing to grow. To find out more about Yahoo Mail and, specifically, what they are doing to leverage the evolving Web, WebProNews caught up with Mark Risher of Yahoo Mail to learn more about these areas.
Risher starts out by saying, “Email is and remains [to be] the killer app for the Web.” As he explains, everyone uses email and need it since it is a prerequisite for many new services now offered on the Web, such as social networks.
Yahoo is trying to enhance the communication aspects of email in order to make it a definitive destination for users that promotes direct messaging. One of the recent ways the Sunnyvale-based company is doing this is through a Facebook Contacts Import feature. It allows users to pull all their Facebook friends/contacts into their email. Risher says the company has been working on social services for some time