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Apple's iAd to drive ad tech M&A

8 years ago27 views

Google Inc.'s $750 million acquisition of AdMob Inc. and Apple Inc.'s $270 million purchase of Quattro Wireless may be just the beginning of a new wave of M&A in digital advertising. In this video interview with The Deal, David Pakman, the former CEO of eMusic who last year became a partner at venerated venture capital firm Venrock, predicts we'll see more consolidation in online advertising as Google Inc., Microsoft Corp. and Yahoo! Inc. will use acquisitions to drive growth. Promising digital advertising sectors include online video, social media, real-time Web, mobile devices, such as Apple's iPad, and Apple's new iAd mobile ad platform. Watch the video below or download it on iTunes -- Mary Kathleen Flynn

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