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Chevrolet Picks up Surprise Design Win in Kelley Blue Book Annual Brand Image Awards In the competitive automotive market, how a car looks plays a key role in consumer choice. Despite the latest technologies, cool gadgets and improved fuel economy, drivers still have an emotional connection to the vehicle they buy. And with many surveys showing that quality differences among automakers is virtually non-existent, design becomes the biggest differentiator. To acknowledge individual brand achievements, Kelley Blue Book announced their annual Brand Image awards. They compiled the elite list by surveying 12,000 people on attributes about every vehicle on the road. And in a surprise win, Chevrolet picked up the award for Best Non-Luxury Exterior Design, which GM design chief, Ed Welburn attributes to the brands athletic stance and cohesive look across all models.