Marketing 2.0 conference: Michael Aidan, Evian

Michael Aidan is the worldwide Director of the Evian brand, after having been Vice-President Marketing of mineral waters for Danone Waters in France from 2007 to 2009. He was particularly in charge of the Baby Roller campaign. He leads projects to foster Evian brand's uniqueness, through both traditional and new media, towards consumers and stakeholders. Distributed by Tubemogul.