Today, every company is asked to get social, but what does it mean? * How shall companies proceed? * What outcome should they expect? In this interview, Loic Le Meur says that the most important thing for companies is to listen what people say about their brands. As we used to hear, on the web, it’s better that people talk about your company – should it be to criticize – rather than not. Getting social is the next challenge for companies and Loic gives a few hints about it in this interview.