Laureus promotes the use of sport as a tool for social change and celebrates sporting excellence.

Laureus' core concept is simple, brilliant and daunting: to create global awards that recognise the achievements of today's sports heroes; to bring sportspeople together; united in achievement but divided by sporting code and then, once that community is brought together, put their reach and the support and investment of Laureus' Founding Patrons and Partners to work by supporting a message that can help social projects around the world who are using sport as a tool for social change. That message, simply, is Laureus Sport for Good.