Carrie Underwood Partners with The Pedigree Adoption Drive

For more info visit www.newsinfusion.com NASHVILLE (February 24, 2010) –The PEDIGREE® Brand is launching its sixth annual Adoption Drive to help shine a spotlight on the plight of homeless dogs in America. The program focuses on helping dogs in need through a variety of efforts that help generate awareness, food and funding. This year, PEDIGREE® Brand is thrilled to be teaming up with country music star Carrie Underwood to rally dog lovers nationwide. Because of their shared belief that all dogs deserve a loving home and Underwood’s outstanding advocacy for adoptable dogs, the PEDIGREE® Brand is serving as a sponsor of her “Play On Tour,” offering an ideal way to highlight the cause that’s close to Underwood’s heart: dog adoption. “I can’t imagine life without my dog, Ace,” said Underwood. “I’ve had a passion for animals my entire life. They’re such sweet and gentle souls that love you just because you love them back. That’s why I’m really excited about the opportunity to partner with The PEDIGREE® Adoption Drive to help get other people involved in this important cause. Showing your support is easy, just become a fan, help a dog.” Getting Involved Every year nearly four million dogs end up in shelters and breed rescues organizations. Dog lovers who want to do their part to help can become a fan of The PEDIGREEâ Adoption Drive on Facebook. For each new fan, the PEDIGREEâ Brand will donate a bowl of food to help feed shelter dogs nationwide+. While on the Facebook page, dog lovers can also show their support by donating money to help find dogs loving homes, a portion of which will be matched by the Brand up to $500,000. All donations go to The PEDIGREE Foundation, a non-profit, organization benefitting 501(c)(3) status animal shelters and breed rescues nationwide.