Social Media Marketing Case Study: Blogs

Valerie Jennings
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“The New Urbanism Blog is mainly as a way to get the word out more about not just what we think the virtues of walkable communities are, but to educate, advocate and promote our company," says Kevin Klinkenberg, Principal of 180° Design Studio. Klinkenberg has seen the blog as a great tool to reach out and speak to the larger community interested in urban design. Klinkenberg really likes the ability to use the blog from an advocacy standpoint.

Valerie Jennings, CEO of Jennings Social Media Marketing, found the site could be transformed into an online community due to the posts Kevin contributed to the site and response. In many aspects, the site has not only been positioned as an online community, but also a resource for those in the industry who are particularly interested in walkable communities

Jennings Social Media Marketing