Advertising Console

    Jonah Lehrer: Creative Insights

    Repost
    Beth Cohen

    by Beth Cohen

    4
    299 views
    Author Jonah Lehrer explores the power of outsider intelligence. At PopTech 2009, the best-selling author of How We Decide and Proust Was a Neuroscientist, notes that, paradoxically, lacking expertise on a subject can be an asset. “It’s what allows us to see the connections, to see the problems that no one else can see.”