EXCLUSIVE - NEW UK DOVE MEN+CARE AD – THE ‘MANSONG’
- 14 years ago
EXCLUSIVE - MALE GROOMING GETS THE DOVE TREATMENT WITH NEW UK AD FOR DOVE MEN+CARE
Check out this new ad from Dove for its first men’s range - Dove Men+Care. The ad premiered during the most watched advertising break in the world this week – the US Superbowl.
Set to the William Tell Overture (which is strangely catchy) the comedy ad celebrates real men, their lives and the journey they’ve had to become comfortable in their own skin. It follows Dove Men+Care research which found that three quarters of 30+ men feel that advertising doesn’t represent their real lives.
The ‘Mansong’ stars a real man from New York and his family and features key scenes from his life. It’s a refreshing alternative to those cheesy male grooming ads we love to hate, not a global sports star or chin stroking guy in sight.
Check out this new ad from Dove for its first men’s range - Dove Men+Care. The ad premiered during the most watched advertising break in the world this week – the US Superbowl.
Set to the William Tell Overture (which is strangely catchy) the comedy ad celebrates real men, their lives and the journey they’ve had to become comfortable in their own skin. It follows Dove Men+Care research which found that three quarters of 30+ men feel that advertising doesn’t represent their real lives.
The ‘Mansong’ stars a real man from New York and his family and features key scenes from his life. It’s a refreshing alternative to those cheesy male grooming ads we love to hate, not a global sports star or chin stroking guy in sight.