The Microsoft Internet Safety, Security and Privacy Initiative for Nigeria (MISSPIN) seeks to raise awareness through a social campaign that involves various projects. The social campaign is sponsored by Microsoft within the framework of the Unlimited Program's Internet Safety Initiative and is managed by Paradigm Initiative Nigeria.
MISSPIN's rehabilitation program will allow young people who have been involved in cybercrime activities to benefit from training, mentorship and paid internships. They will serve as role models for other youth who have been wondering about their future beyond online criminal involvements. The musical collaboration project, which is led by one of the campaign ambassadors, Ohimai Amaeze, enjoys the benefit of having Cobhams Asuquo as producer, and an impressive line-up of artistes who have volunteered to support the MISSPIN project: Banky W, MI, Modele, Omawumi and Rooftop MCs! The song and video were released on February 3, 2010.