truTV Unveils Super Bowl Spot with Troy Polamalu

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Ad Focuses on Groundhog Day and New Series NFL FULL CONTACT A newcomer to the world's biggest advertising stage, truTV is revealing its first-ever Super Bowl commercial and giving viewers an exclusive look at the spot in its entirety. In the Groundhog Day themed ad, Troy Polamalu of the Pittsburgh Steelers plays the role of "Punxsutawney Polamalu." And when he sees his shadow, fans get six more weeks of football with truTV's NFL FULL CONTACT. The new series provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an NFL season. The show will give fans unique access to people and places they don't normally get to see, including the real people behind six of the sport's largest events. The commercial is scheduled to air in the second quarter of Sunday's big game and NFL FULL CONTACT debuts Monday, Feb. 8, at 10 PM ET. This material is for promotional purposes only through March 15, 2010. Broadcasters: please courtesy truTV