Kevin Latmore reviews 2 great books by Robert Cialdini. Yes and Influence: The Psychology of Persuasion. These books will help any sales person or Marketer learn some very powerful and easy to apply strategies that will surely elevate your results and increase conversions.
Do not get caught trying to sell anything without learning The Psychology of Persuasion or how to influence people. There is a little mix of NLP, hypnosis and copywriting tips once you understand everything.
This is perfect for:
anyone in sales
bloggers and copywriters.
Dave Lakhani fans
Robert Cialdini - Influence: The Psychology of Persuasion