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    Pharma’s First Branded Tweet

    Kevin Kruse

    by Kevin Kruse

    Kevin Kruse, Ambre Morley of Novo Nordisk, and racing driver Charlie Kimball discuss Twitter and branded Tweets on October 27, 2009 at the e-Patient Connections Conference in Philadelphia.

    -- How Charlie manages diabetes–while driving over 100 miles per hour
    -- The branded tweet heard around the world
    -- Managing compliance issues on Twitter

    SAVE THE DATES: e-Patient Connections 2010!
    The conference that generated all the buzz last year will return to the Philadelphia Hyatt Bellevue from September 27-29, 2010. Make sure to sign-up for all the updates at