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    Pharma’s First Branded Tweet

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    Kevin Kruse

    by Kevin Kruse

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    Kevin Kruse, Ambre Morley of Novo Nordisk, and racing driver Charlie Kimball discuss Twitter and branded Tweets on October 27, 2009 at the e-Patient Connections Conference in Philadelphia.

    -- How Charlie manages diabetes–while driving over 100 miles per hour
    -- The branded tweet heard around the world
    -- Managing compliance issues on Twitter

    SAVE THE DATES: e-Patient Connections 2010!
    ======================================
    The conference that generated all the buzz last year will return to the Philadelphia Hyatt Bellevue from September 27-29, 2010. Make sure to sign-up for all the updates at http://www.epatient2010.com.