At PubCon Las Vegas on November 9 - 13, 2009 WebmasterWorld video content producer Vanessa Zamora interviewed Aaron Kronis, director of search engine optimization (SEO) at Los Angeles-based online promotion firm Wpromote. During their video interview, Kronis told Zamora about an SEO and backlink tool Wpromote will be releasing in the form of a Firefox Web browser extension. Kronis spoke about using search leader Google's own tools, such as its analytics package, to help identify and correct Web site indexing issues. Twitter once again played a big role in sessions at PubCon, and Kronis told Zamora about the power of Twitter to drive traffic quickly to Web destinations and how it is bolstered by when people use the social media service to find useful information on those sites. Before concluding their PubCon Las Vegas 2009 interview, Kronis offered some thoughts about using blogging and existing businesses relationships and clients to help Web sites gain inbound links.