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    SFE Europe 2010 Christmas Gift

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    MultiVu

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    With the vast majority of our efforts focused squarely on the sales force, e-marketing is still an "add-on," says Martin Hensen, head of e-strategies, UCB Germany. But successful e-CRM strategies are the basic starting point for all e-activities, he told eyeforpharma. To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/prne/eyeforpharma/40763/