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    Interactive Pre-Roll Ads Increase Consumer Engagement by 4X

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    Andy Plesser

    by Andy Plesser

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    http://www.beet.tv/2009/12/scanscout.html Interactive pre-roll ads are four times better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network. Daisy Whitney, Senior Producer