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    Wendy Piersall on the Gray Areas of New FTC Guidelines

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    WebProNews

    by WebProNews

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    The Guides Concerning the Use of Endorsements and Testimonials in Advertising hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, celebrities, and bloggers. The FTC is calling for these parties to openly disclose their relationships with the company or brand they are endorsing, which is causing quite a rise from the blogosphere.