WE GET YOU GOING is what Falken stands for: A dynamic, competitive, “in-your-face” company that is ready to compete with any and all comers. Falken continues to prove its performance on the race track and develop excellent product for the streets and dirt. Falken is pushing itself to create tires that are durable and rugged, while offering a comfortable ride as they hug the road. Additionally, Falken has made a lasting commitment to improve the environment by pouring new resources into new technologies. Everywhere one looks, Falken is there, never more determined than right now to Get You Going.