Craig Smesler, of IBM, talks about how the cost of power and cooling for IT infrastructure is becoming a larger and larger concern for companies. This is a very relevant issue for storage, as much of what consumes our floor space is storage infrastructure. The solution? Products that allow them to reduce the capacity necessary to store, products that allow administrators to be more efficient and effective in how they manage that infrastructure, and products that just store things smart. As power and cooling and data center costs become more and more a part of IT infrastructures, by deploying greener products from IBM and Tivoli, companies achieve this and reduce overall IT spend.