Did Dani really need that $200 pair of designer jeans? Hmm... maybe not. At 28, Dani is a familiar voice to Calgarians – a vivacious deejay on a local radio station. And boy does she love to shop, admitting that she’s an “emotional spender”. Now, as she faces a tsunami of personal debt, she’s determined to keep her head above water. She is not alone. Resolved to get smarter about personal finance, she has formed a self-help group for women who spend too much.