An animated trip trough my memories of writing & typography.
(volume is a bit low, so please turn your speakers louder)
As long as i remember, i've always liked writing. Even in my early childhood i was attracted by words and letters .
The scratching sound of a pen on paper, the smell of the ink, the taste of the eraser...
I wasn't really gifted for writing, graphically speaking.
I keep memories of school breaks spent doing line of letters.
Especially "k". Even now my "k" looks like a "h" fooling in high wind.
Years later, i fell in love with catchphrases.
Sharp, incisive, surprisingly smart and often random, like some kind of failed poetry.
At this time, i knew. One way or another, i'll have to play with them. And that time, the scratching wouldn't be enough.
I dreamed them appearing, moving, popping in different shapes and colors, telling everything and mostly nothing.
Once i understood that bit, i felt like i just arrived in the fucking wild wild west of typography.
And it felt good.