At the IFA convention, Franchise Direct was fortunate enough to secure an interview with incoming chairwoman of the IFA and the head of the Dwyer Group, Dina Dwyer-Owens. In this video, Dina shares her thoughts on a life in the franchising industry and says that franchising is “the real economic stimulus plan”.
Dina says that securing financing is the number one challenge during these difficult economic times, for someone starting a franchise, but she adds that the IFA is doing everything it can to free up credit for franchisees. The Dwyer Group is one company that provides financing for franchisees.
And despite the present economic gloominess, she is confident that 2009 will be a good year for franchising.