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    Survive the recession with a Franchise Business

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    Franchise Direct

    by Franchise Direct

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    At the recent IFA annual convention in San Diego, Matthew Shay, the IFA president, sat down with Franchise Direct to give his views on the state of the franchising industry. In this interview, Mr. Shay says he expects that franchising will help re-start the US economy, as it did during the most recent downturn, after 9/11.

    Franchising is “a wonderful opportunity for women, minorities and veterans,” he says. “There are no barriers to entry. It’s a great equalizer, a great opportunity.”

    Finally, Mr. Shay leaves us with these opinions on why the franchising industry is so strong and why it will survive the current economic downturn.