Advertising Console

    GOOD LOOK: EXO Reaction Housing

    GOOD Magazine

    by GOOD Magazine

    In the aftermath of Hurricane Katrina, it became obvious that America was frustratingly ill-prepared to house people displaced by a natural disaster. Michael McDaniel took this as a design challenge. His Exo housing system—inspired by the humble styrofoam cup—could be deployed quickly and cheaply to help us when we need it most.

    Produced by Eve Margson & Max Joseph, Edited by Jeff Conrad, Music by Huma Huma, Yacht & Ben Benjamin