Advertising Console

    Sundance Film Festival Features Brita's Hydration Station

    Brita Filter For Good

    by Brita Filter For Good

    In 2009, the Sundance Film Festival became the first major film festival to partner with Brita FilterForGood, a campaign to reduce bottled water waste. Brita and Nalgene provided free FilterForGood reusable bottles that attendees could fill at Brita Hydration Stations. With these small changes, the festival eliminated the complimentary distribution of single-serve bottles of water, which totaled 50,000 in 2008. Distributed by Tubemogul.