Advertising Console

    The Lazy Environmentalist on the Go: Green Tour

    Brita Filter For Good

    by Brita Filter For Good

    A green tour of the 2009 Sundance Film Festival highlighting all of the green initiatives at the 2009 Festival. Sundance is the first major film festival to partner with Brita FilterForGood, a campaign to reduce bottled water waste. Brita and Nalgene provided free FilterForGood reusable bottles that attendees could fill at Brita Hydration Stations. With these small changes, the festival eliminated the complimentary distribution of single-serve bottles of water, which totaled 50,000 in 2008. Distributed by Tubemogul.