Advertising Console

    Label Printer Shelfedge Labelling and Price Markdown


    by bluesky16

    A major discount retailer was spending significant time changing its prices and wasn't getting the scanning accuracy they required.

    This retailer faced increased cost implications caused by price changes, which were being implemented inconsistently between hundreds of stores across the USA. The retailer needed a way to print new shelf tags and item price tags faster, easier and provide more accuracy at the point-of-sale.

    At each store in this large retail chain a 'price change team' is issued with code ranger portable printers and wireless scanners. Each person is assigned a list of products and price changes. The team member scans a product, prints the appropriate number of labels and applies the labels to the products. For shelf-edge labelling, the team member swaps media in the portable printer and prints the shelf tags.

    This application required the printer to print more than one type of media (labels and tags), so swapping media had to be q