In Germany the name Deichmann is synonymous with affordable footwear for the entire family. The company is also a giant in the shoe business. Based in the western German city of Essen,the family-run business is Europe's biggest shoe seller,with sales of 120 million pairs around the globe.Currently the firm is run by company patriarch Heinz-Horst Deichmann and his son Heinrich. Report by Grit Hofmann