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    Animas Sutura - Niger - TV Spot 4 djerma

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    In Niger, as in many other countries, the needs for family
    planning and health services tend to be greatest among
    the poorest and least educated people in rural areas.
    However, the needs for HIV prevention tend to be greatest
    among the richest. and best educated people in urban
    areas. They may be better informed about HIV and how to
    prevent it but, still, they engage in more high-risk sexual
    activity (e.g., with non-cohabiting partners including
    sex workers) and, while they may know they should wear
    condoms, they fail to wear them often enough that they are
    at high risk of acquiring HIV.

    With that in mind, the project has targeted sexually active
    youth right across Niger with television spots and songs
    featuring Mali Yaro, ZM and other popular entertainers.