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    How to Say 'Search' in Big Business

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    WebProNews

    by WebProNews

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    Where does the average c-level executive stand with search? Odds are, search is probably on their radar at this point, but there is a lot of ground to cover yet. Brian Featherstonhaugh from OgilvyOne Worldwide talked with us at the 2009 SES San Jose about how the search industry needs to learn to speak the language of the CMO. Search marketers need to learn how to tie search to the buy cycle and come up with clear ways to show how search fits in to the end to end customer process.