Ken Schafer of Innoventive Software talks to us about FrameForge Previz Studio, a program for directors and cinematographers which allows you to previsualize in a 3D space before you shoot. FrameForge 3D Studio allows anyone to produce an optically accurate previsualization of their film, commerical, or TV show, so you know what can and can not be possible for when you are ready to begin shooting. This keeps the director from falling in love with storyboards that are not possible to actually shoot and saves time and money during the production phase of your project. The simple concept of previsualization is that "what you see in the program is what you'll be able (to) shoot on live set!" And as Innoventive Software puts it on their website, FrameForge3D.com (http://www.frameforge3d.com), "Storyboards can communicate, but previsualization creates".