Global 3000 | Digital Face Training

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How a computer program can help people from different cultures to better understand each other. Why do all Chinese people look the same? The answer is,of course,that they don't. But what sounds at first like prejudice,is in fact the genuine experience of many Europeans. People from Asian or African cultures often have the same difficulties differentiating between European faces. Psychologists call it the cross-race effect . Face types that we rarely see,appear all the same to us. Ansgar Bittermann realized that this phenomenon could hinder close trade relations. So he developed a training program to help businessmen and women dealing with partners in China. More than 8500 photos and videos of Chinese people in all kinds of moods and situations are designed to help Europeans better understand their potential business partners.

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