On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about what women do, what women want and what women expect in Mobile. She raised the following questions: Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect ? How different are the female expectations when it comes to mobile marketing?