Clive van Heerden "Design Provocations" (Lift09 FR)

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Clive van Heerden, creative director of Philips ‘Design Probes‘ program, explains their research methods based on design provocations. Through different examples such as skin tatoos, new textiles forms he shows how these "probes" are employed to understand people’s reactions and therefore better understand the future lifestyle in 2020/30. Distributed by Tubemogul.

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