David Rose "Enchanted Objects" (Lift09 EN)

dailymotion.com

David Rose, who is a serial entrepreneur and a lecturer at MIT, shows how human beings have persistent needs and wishes that they carry through time. For each of these needs, he presents various prototypes and products to demonstrate how design can lead to "enchanted objects" by fulfilling them.  Distributed by Tubemogul.

David Rose "Enchanted Objects" (Lift09 EN) official