If I say someone has a good reputation, most people who know that person would agree it was because they were well known for consistently doing something well and with integrity that is, in ways that are online with the values that most supporters would share. Now a remarkable new book has appeared, Reputation At Risk which details how companies - large and small - can take steps to boost their corporate reputation and protect it against those times when bad things happen to good companies. And she has advice for online companies too. Please welcome by next guest, author, Alex Harris. www.life-on-line.tv