John Carlton, Clayton Makepeace and Shaune Clarke ...

http://www.newcopysecrets.com As a copywriting coach, I realised the need to address our readers ever-increasing disdain for hypey copy. Besides Rhythm and Cadence I like to use elements like, Indirect Persuasion, “The Ah-ha moment,” sincere empathy, and real connection to be persuasive. http://www.newcopysecrets.com Rather than pushing people to buy we can help move people to making a buying decision that they feel good about. I know when I bought my first copywriters training – I didn’t feel good about it – It seemed “too much” – all this “hammering” of benefit, benefit, benefit. Not that benefits aren’t important. Of course they are, but we need to engage the reader --- be-friend them not hammer them – It needs to be done gracefully. When I joined network marketing I hated the idea of “closing” people so I’d ask people when they bought on their own (without being closed) what helped them to make their decision. They’d say things like, when you said (something important here) that made me think of (something important here) and that was very important to me, because I (important reason here). That’s when I knew I wanted to join. That’s a brief explanation but you get the idea. http://www.newcopysecrets.com Because of this I could see a way to help move people through the buying process in a way that felt good to them. I call it graceful persuasion and frankly it’s missing from any copywriting course or copywriting training I’ve ever seen. I say that from experience. I’ve bought every copywriters training and copywriting program you can imagine and studied them for six months straight. Before that though I even hired a well-known copywriting coach to write sales copy for me. It was expensive and… it didn’t work. That’s why I decided to learn copy that others were teaching and then write it my way – the graceful way I had learned in network marketing -- the rest is history. I’m booked with copywriting clients charging well above average copywriting fees and as a copywriting coach I’ve trained ...