Google AdWords Management – Knowing the Lifetime Value ...

http://newwebsitemarketing.com/business-and-management/google-adwords-management-knowing-the-lifetime-value-of-your-customer-helpful-things-to-know You need to know your CTR (click-through rate), your conversion rate, and the average sales volume per conversion to name a few. But perhaps the most important metric – at least the one you need to know to absolutely dominate your competition – is the average lifetime value of a customer.